AI-Driven Customer Insights Engine

The Challenge

A major retailer had terabytes of customer data but struggled to generate actionable insights in real-time. Their legacy data warehouse was slow and expensive.

The Solution

We built a modern data architecture using Snowflake for scalable data warehousing, integrated with an LLM-based insights engine that provided real-time customer behavior analysis. We also implemented a self-service analytics portal for marketing teams to run their own queries and generate reports without needing engineering support.

Key Outcomes